“All Small Businesses Need a Website!” I’m thinking of making this my new slogan. I can’t stress the importance of having a website and I don’t mean it in a self-serving way either. Phone books are going to be a thing of the past – maybe not in this decade, but mark my words, “The future lies in the Internet!”

Search engines are already catering to the local crowd. Don’t believe me? Check out Yahoo! Local or Google Local and you will instantly be able to find any business anywhere in the world! No more flipping through pages trying to figure out what category the thing is your looking for falls under. No more dialing endless phone numbers to see if they have the services or products you want. Now you can just click on the link, go right to the website, and find exactly what you’re looking for.

But the only catch is… You have to have a website!

Think about it – would you rather choose a landscaper based on a add in the phone book or based on their live and in living color website portfolio? Or, say you’re looking for a restaurant, what’s better? Looking at a printed monochromatic take-out menu or seeing photos of their entrees and getting a feel for their ambiance on their website?

Websites SAY more and DO more than print advertising ever could. That’s not to say there isn’t a time and place for print media, because there most certainly is! But websites are an integral piece to your advertising campaign – they are a 24-7-365 extension to your phone book add, flyers, brochures, postcards, business cards, etc.

So don’t get stuck in the dark ages – go and get yourself a website!

For more info on this topic check out 5 Reasons You Need a Website.

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