What Do Websites Have in Common with Gardens?

What would happen if you planted a garden and then just left it alone? It might do alright for a little while, but eventually it would whither a die, right? Well, websites are no different. Like gardens, websites need nurturing, pruning, and fertilizing.

 

Nurturing
Plants need water to grow and websites need attention in order to sustain themselves, too. A neglected website will not grow or evolve. As technology and styles changes, websites need to be updated in order to stay fresh and useful to viewers.

 

Pruning
In order to thrive, plants need pruning and weeding. Like weeds crop up in a garden, websites are vulnerable, too. Errors, broken links, and outdated information can creep up before you know it. It’s important to monitor your site regularly for these unwanted occurrences. Get rid of the unfruitful content and make room for vibrant, valuable, up-to-date information.

 

Fertilizing
Without fertilizer, plants will survive, but if you really want to see your garden flourish, fertilize it. Search engine optimization (SEO) is a website’s Miracle-Gro. A top 10 ranking won’t last forever. Keywords and phrases may need to be adjusted or the copy on the page may need to be revised in order to reclaim that #1 spot. Like adding fertilizer to a plant, SEO can revive your site’s search engine performance.

 

So, as with a garden, all a website needs in order to be full of vitality, is a little bit of regular maintenance and some TLC.